Flexible LED Circular Display Screens for Suzhou AEON Shopping Mall

Project:​ Installation of 12 Flexible LED Circular Display Screens
Location:​ AEON Shopping Mall, Suzhou, China
Product Model:​ P4 Soft Module Flexible LED Display
Completion Date:​ October 30, 2020
Client:​ AEON
Solution Provider:​ Shenzhen H&S Innovation Technology Co., Ltd (HSCXLED)

LED displays are not limited to flat sensory effects. Whether it is cylindrical LED displays, funnel-shaped LED displays, bell mouth LED displays, spherical LED displays, or various shapes of LED displays, our company can customize them according to needs.

Client Objectives:

Transform plain structural pillars into high-visibility advertising and branding assets.Enable dynamic, rotating ad content to maximize revenue from multiple advertisers.
Ensure high image clarity and color consistency from various viewing distances.
Maintain a sleek, modern aesthetic that aligns with the mall’s premium positioning.Minimize structural modification and installation downtime.

Key Challenges：

Limited Utility of Traditional Flat Panels:​ Standard flat LED screens or lightboxes could not wrap around cylindrical pillars, resulting in blind spots and reduced visibility.
Restricted Customization Options:​ Many suppliers only offered rigid panels, which are unsuitable for curved surfaces without noticeable seams or image distortion.
Concerns Over Installation Complexity:​ The client worried that custom-shaped displays would require heavy structural reinforcement or complex mounting systems.
Content Display Limitations:​ Previous solutions lacked the flexibility to show seamless, continuous visuals around a 360-degree surface.
Maintenance Accessibility:​ Ensuring long-term reliability and ease of service in a busy public environment was a priority.

Our Solution: P4 Soft Module Flexible LED Circular Screen

To address these challenges, Shenzhen H&S Innovation Technology Co., Ltd proposed a tailored solution using P4 soft module flexible LED displays, specifically engineered for curved and cylindrical applications.
Solution Highlights:

• 12 Custom-Fitted Circular LED Screens:​ Each screen was precision-designed to wrap seamlessly around the mall’s existing pillars.

• P4 Pixel Pitch (4mm):​ Selected to balance visual clarity with cost-effectiveness at typical indoor viewing distances (3–10 meters).
• Soft (Flexible) LED Modules:​ These modules can bend to a certain curvature without damaging the PCB or LED components, allowing perfect adaptation to cylindrical shapes.
• Magnetic Installation System:​ Enabled quick mounting and easy front-access maintenance without the need for rear service space.
• High Brightness & Refresh Rate:​ 900–1000 nits brightness and ≥3840Hz refresh rate ensured flicker-free, vivid content playback—even under mall lighting and when captured on camera or mobile devices.
• Custom Content Mapping:​ Our team assisted in configuring the playback system to ensure visuals flowed naturally around the 360-degree surface without distortion.

Technical Specifications:
Model: P4 Soft Module LED Display
Pixel Pitch: 4mm
Module Size: 240mm x 120mm
Brightness: 900–1000 nits (indoor use)
Refresh Rate: ≥3840Hz
Viewing Angle: 160° horizontal / 160° vertical
Power Consumption: Avg. 260W/㎡
Operating Temperature: -25°C to +70°C
Control Mode: Synchronous / Asynchronous compatible

Customer Feedback

Following the successful installation and launch of the 12 flexible circular LED screens, the management team at AEON provided the following feedback:
"The transformation of our pillar spaces has been remarkable. Where we once had plain columns, we now have vibrant, eye-catching digital towers that attract attention from across the atrium. The ability to rotate multiple advertisements on each screen has added significant value to our ad space offerings. Installation was smoother than expected, and the screens have performed reliably with minimal maintenance required."

— Operations Manager, AEON Dream City

The client also noted improved advertiser satisfaction, as brands could now present dynamic, high-resolution content in previously unusable spaces.

Product Advantages：

The soft module flexible LED display used in this project offers several key advantages：

• True Curved Flexibility: Modules bend to fit cylindrical, concave, or convex surfaces without image warping.

• Seamless Visual Experience: Precision manufacturing ensures minimal gaps between modules, creating a continuous display surface.
• Lightweight & Slim Design: Reduced structural load and easier handling during installation.
• Front-Access Maintenance: Magnetic modules allow individual replacements without dismantling the entire screen.
• Wide Viewing Angles: Ensures consistent image quality from different positions within the mall.
• Energy Efficiency: Optimized power consumption lowers operating costs for long-term use.
• Scalable & Customizable: Available in multiple pixel pitches (P1.5–P4) to suit various resolution and distance requirements.

Application Scenarios for Flexible Circular LED Screens

Beyond shopping malls, flexible circular and cylindrical LED displays are increasingly used in:
Retail Stores & Brand Flagships: Wrapping columns with branded content or product promotions.
Exhibition Centers & Trade Shows: Creating 360° product demonstration pillars.
Airports & Transportation Hubs: Informational displays around support structures.
Hotels & Hospitality Venues: Decorative and wayfinding pillars in lobbies.
Museums & Science Centers: Interactive cylindrical displays for immersive storytelling.
Corporate Lobbies: Branded digital pillars that convey innovation and identity.

Why Choose Shenzhen H&S Innovation Technology Co., Ltd?

With over 5,000 successful projects across 100+ countries, HSCXLED stands out as a trusted partner for creative LED display solutions.
Our Strengths:

1. Proven Expertise in Custom Shapes: From cylinders to spheres, we engineer displays that fit unique architectures.

2. Full In-House Manufacturing: 2,000㎡ facility with strict QC, aging tests, and international certifications (CE, RoHS, FCC, KC).
3. Engineering Support: 10+ years of R&D experience to assist with design, curvature calculation, and content mapping.
4. Comprehensive Service: Pre-sales consultation, 3D renderings, worldwide shipping, installation guidance, and 24/7 after-sales support.
5. Warranty & Reliability: 3–5 year warranty with responsive technical assistance and spare parts availability.
6. Competitive Pricing & Fast Delivery: Streamlined production and flexible customization to meet deadlines and budgets.

Our goal is not just to supply a display, but to deliver a complete, worry-free visual solution that achieves your communication and aesthetic objectives.

Cylindrical screens are widely used. Due to the large number of supporting pillars in exhibition venues, such as large supermarkets, which cannot be removed, traditional flat light boxes cannot better highlight highlights, and cannot rotate more advertisements, soft LED screens are favored by more users.

The clarity of LED display screens is determined by the viewing distance and model specifications. We have developed flexible LED display screens with a spacing of 1.5mm, 1.8mm, 2MM, 2.5mm, 3MM, and 4mm, which are suitable for customized inner/outer curved surface displays of various distances and sizes.
For more customized LED display screens, please feel free to call our company for consultation and understanding.

The installation of 12 flexible LED circular display screens at Suzhou Yongwang Dream City exemplifies how creative LED technology can turn architectural constraints into high-impact communication tools. By combining the adaptability of P4 soft modules with professional engineering and support, Shenzhen H&S Innovation Technology Co., Ltd helped the client unlock new advertising potential, enhance visual appeal, and future-proof their in-mall media infrastructure.

For similar projects or to explore how flexible LED displays can elevate your space, contact us today.

Contact:

Mr. Howard

Email: howard@hscxled.com

Phone: +86-134-2892-1577

Website: www.hscxled.com